WJ Imports BV

Import & Distribution · Amsterdam

Your route into the European market.

WJ Imports brings food and consumer goods from origin to European shelves. We import, clear and distribute your products, and sell them B2B through distribution partners and B2C through online channels.

Bring your brand to EuropeSee what we do
Base
Amsterdam, NL
Port of entry
Rotterdam
Core markets
Benelux & DACH
Channels
B2B & online B2C

What we do

One partner from container to customer.

Entering Europe means customs, food law, pricing, partners and demand, all at once. We handle the full chain so you can focus on making a great product.

Importing

We act as importer of record: customs clearance at Rotterdam, origin documentation, import VAT and EU food-safety and labelling compliance.

B2B distribution

We place your brand with distributors and wholesalers who reach hundreds of retailers, specialty stores and foodservice accounts across Europe.

Online B2C

We sell directly to consumers through online marketplaces, webshops and social commerce, building demand that pulls product through retail.

Market entry & growth

Pricing, positioning, trade shows, sampling and campaigns. We build the brand locally so distributors and stores want to stock it.

How it works

A light, proven model for launching in Europe.

  1. 01

    Assess the fit

    We look at your product, price position and certifications against the European shelf and build a landed-cost and margin plan.

  2. 02

    Import & comply

    We bring the goods in through Rotterdam, check labelling and food-safety documentation, and hold stock in the Netherlands.

  3. 03

    Place with partners

    We sign distribution partners per region who store, deliver and invoice, backed by our own sales representation on the ground.

  4. 04

    Grow demand

    In-store sampling, point-of-sale material and online sales create pull from consumers, so volume grows season after season.

Why WJ Imports

A team that knows the numbers, the brand and the buyer.

Most importers move boxes. We combine hands-on experience in finance, marketing and sales, so your launch is priced right, positioned right and sold in properly.

Finance

Landed-cost models, margin structures, trade finance and working capital that keep a launch healthy.

Marketing

Brand positioning, content and paid social that turn a new product into one people ask for.

Sales

Relationships with distributors and retailers, and the follow-through that turns samples into listings.

Featured brand

Premium Cambodian jasmine rice from BRM Agro.

We are bringing BRM Agro's award-winning rice to Europe for the first time. Grown from BRM's own seed bank and milled in its own facility, the Malys Angkor variety has been named World's Best Rice seven times in blind tastings.

  • 7× World's Best Rice
  • Traceable to the parcel
  • SMETA
  • EcoCert
  • HACCP
  • Non-GMO
White King Elephant Malys Angkor premium jasmine rice in a 25kg sack, a medium bag and a 10lb retail pouch, with loose grains spilled from a small burlap sack

Are you a food or consumer-goods brand looking for a European partner? We work with a small number of brands at a time.

Talk to us about your brand

Markets

Rooted in Benelux and DACH. Built for Europe.

From our base in the Netherlands we reach Europe's largest port and its densest distribution networks.

  • NL

    Netherlands

  • BE

    Belgium

  • LU

    Luxembourg

  • DE

    Germany

  • AT

    Austria

  • CH

    Switzerland

  • + rest of the EU

Contact

Let's talk.

Brands looking to enter Europe, and distributors or retailers interested in our portfolio: we'd like to hear from you.

Office
Amsterdam, the Netherlands